Peugeot Bespoke Key
What if it all began with a quarter turn?
The first emotion. The one that brings your icon to life.
A collectible automotive key project celebrating the iconic Peugeot models of the 1980s and 1990s, designed for enthusiasts who believe that every detail matters.
An independent design project, developed in partnership with Formawerx.
Happening now:
Meet us at Époqu’auto
First prototype unveiled
At the 47th Époqu’auto international show, the Peugeot Bespoke Key leaves the screen: come and see — and hold — the very first prototype of the key on the Club 205 stand.
6 · 7 · 8 November 2026
Lyon — Eurexpo
Hall 3 · Stand J22
The Product
More than a key. A piece of automotive heritage.
Some cars leave a lasting impression. Their silhouette, their sound, the memories attached to them. Even the smallest detail can bring that feeling back.
PEUGEOT BESPOKE KEY is a project exploring a more personal and collectible approach to the automotive key, inspired by the character of Peugeot models from the 1980s and 1990s.
Its design draws on the DNA of 1980s and 1990s Peugeot styling, made to be owned and personalised: a unique, personal and emotional object.
The story of the project →
Classic direction — concept render, not the final product
Two design directions
Classic Collection
Timeless design. Original Peugeot spirit.
A clean, understated direction inspired by the original character of classic Peugeot models. Customisation and accessories available.
Special Editions
Distinctive finishes. Exceptional character.
Premium version: deeper customisation than the Classic, more expressive and inspired by special series. Accessories available.
Designs, finishes, personalization options, specifications, pricing, and availability are currently being developed and will be confirmed before launch.
Make it yours
Explore the design, discover the finishes and personalise your Peugeot Bespoke Key.
Customisation — Classic model
Industrial partner
Design meets precision manufacturing.
Peugeot Bespoke Key combines independent automotive design with Formawerx's specialist manufacturing expertise. Developed around the heritage of classic Peugeot models, the project brings together thoughtful design, precision engineering and carefully considered materials.
Developed in collaboration with Formawerx, with manufacturing and future sales planned through the partnership. The key is not yet available to buy: register your interest to be told when ordering opens.
Discover Formawerx →
Every icon deserves its first quarter turn.
Help shape the projectPre-launch Request
Be part of the first release.
We are preparing the first release of PEUGEOT BESPOKE KEY. Tell us which Peugeot you would choose a key for, what price you consider fair, and what you would like to see.
Register your interest to be contacted when the product becomes available. The terms of any offer reserved for registered participants will be clarified before launch.
Registering your interest is free and non-binding. No payment is required, and this is not a confirmed purchase or reservation of a product.
Partnerships
Let’s bring Peugeot heritage closer together.
Are you a Peugeot car club, a classic car association or a specialist in vintage Peugeot parts? We are looking for passionate partners who want to help bring PEUGEOT BESPOKE KEY to the classic car community.
Clubs & associations
Let’s discuss benefits for your members, such as preferential pricing or club offers, with terms to agree together. Celebrate Peugeot heritage with your community.
Parts specialists & retailers
Do you sell new, reproduction or second-hand parts for classic Peugeot vehicles? Explore potential reseller opportunities, wholesale pricing or other ways to collaborate.
Have another partnership idea? We would love to hear from you.