The Project
The story of the project
From a passion for the Peugeot models of the 1980s and 1990s came a simple question: what if the key itself became a collectible object? Here are the five steps that led to the PEUGEOT BESPOKE KEY project.
The heritage
It all starts with unforgettable silhouettes: 205 GTI, 205 T16, 309, 405 T16… Cars that defined their era and still make enthusiasts' hearts beat faster. This project exists for them, and for the people who love them.
Hover to discover each icon
Peugeot 104
Small car, big character
Peugeot 205 GTI
The icon of the 1980s
Peugeot 205 T16
The Group B legend
Peugeot 305
Everyday elegance
Peugeot 309
The discreet one with a big heart
Peugeot 405 T16
From the Pikes Peak hillclimb to the open road
Peugeot 505
The timeless grand tourer
Peugeot 604
Luxury, the French way
The design DNA
Before a single render, entire pages of sketches. Every line of the key draws on the design language of the Peugeot models of the era: nothing is left to chance.
Oblong shape
The characteristic silhouette of the original Peugeot keys, reinterpreted.
Three stripes
A nod to the three stripes that adorned the factory keys.
Body line
The car's waistline extends into the key's cutting line.
In the hand
Ergonomics studied so that the first quarter turn becomes an emotion.
The research — six proposals
From V1 to V6, the design was refined proposal after proposal. Click each version to follow the project's evolution.
V1
The starting point
Inspired by the 5-door 205 and the T16. First imagined as two parts, the key becomes a single piece: simplicity wins from the start.
The engineering
Once the shape was found, on to the material. 3D modeling, weight reduction, finishes: every detail is studied like on a racing car.
- « Light is right »: a weight-reduction approach inspired by competition philosophy.
- Paint finishes matched to the bodywork, with masking done by hand.
- Engraved logos — GTI, SR, GL… — to stay as close as possible to each model.
- Special editions explored, from the GTI to the rarest series.
The result
A key with a strong character, borrowing the codes of the iconic Peugeot models without copying any logo. A collectible object, designed for those who keep their icons alive.
Sketches, renders and prototypes shown as research — they are neither the final product nor confirmed specifications. An independent project, not affiliated with Peugeot or Stellantis.